New and Coming-Soon Businesses in Naples, Florida

Naples continues to grow, bringing new restaurants, retailers, hotels and services to communities throughout Collier County. From East Naples and the Collier Boulevard corridor to downtown Naples and North Naples, these additions are creating more places to shop, dine, work and enjoy the Southwest Florida lifestyle.

For homeowners and prospective buyers, new commercial development can also make nearby neighborhoods more convenient and appealing. Here is a look at several noteworthy businesses that recently opened or are coming soon to the Naples area.

Coming Soon to Naples

New Costco Planned for East Naples

One of the most anticipated additions is a second Costco Wholesale location planned for East Naples near the intersection of Collier Boulevard and Rattlesnake Hammock Road.

The proposed development is expected to include a large Costco warehouse, a fuel station and surrounding commercial space. It would provide a more convenient shopping option for residents of East Naples, South Naples, Marco Island and nearby communities.

The new Costco is not open yet, and an official grand-opening date has not been announced. Therefore, buyers and homeowners should treat reported construction and opening timelines as estimates until Costco confirms the location and opening date.

Communities that could benefit from the added convenience include:

  • Fiddler’s Creek
  • Lely Resort
  • Treviso Bay
  • Naples Reserve
  • Isles of Collier Preserve
  • Hacienda Lakes
  • VeronaWalk
  • Esplanade by the Islands
  • Winding Cypress
  • Marco Island

The Costco project is also likely to encourage additional retail, restaurant and service development along the growing Collier Boulevard corridor.

RH Naples at Waterside Shops

RH, formerly known as Restoration Hardware, is developing a luxury gallery and restaurant at Waterside Shops in North Naples.

The project is planned for the former Nordstrom site and is expected to feature multiple home-furnishing galleries, landscaped courtyards and an upscale restaurant and wine bar. Waterside Shops has announced that RH Naples is expected to open in late 2026.

The addition fits naturally with Naples’ luxury-home market and should give homeowners, buyers and interior-design professionals another destination for high-end furnishings and design inspiration.

Recently Opened Businesses and Destinations

Olde Naples Hotel

The new Olde Naples Hotel opened in May 2026 in the historic Third Street South district.

The 109-room boutique property was inspired by the original Naples Hotel, which opened on the site in 1889. The new hotel is located close to Naples Beach, local restaurants, boutiques, art galleries and the Third Street South shopping district.

Its opening adds another luxury hospitality destination to downtown Naples while supporting the area’s restaurants, retailers and tourism-related businesses.

New Publix at Neapolitan Way Shopping Center

A newly rebuilt Publix opened in July 2026 at the Neapolitan Way Shopping Center on U.S. 41.

The modernized supermarket replaced the older Publix that previously occupied the property. The new location includes updated departments, expanded prepared-food selections, a pharmacy and an upstairs seating area.

Although Publix was already established at this location, the completely redeveloped store represents a significant reinvestment in the surrounding Naples community.

Chick-fil-A at City Gate

Chick-fil-A opened its City Gate location in May 2026, adding another popular dining option near the eastern Naples growth corridor.

City Gate is located near Interstate 75 and provides convenient access for nearby residents, employees, travelers and families participating in events at Paradise Coast Sports Complex.

As residential and commercial growth continues eastward, the City Gate area is becoming an increasingly important center for restaurants, recreation, employment and community services.

Heyday Cookshop

Heyday Cookshop opened in Naples in spring 2026, adding another locally driven concept to the city’s growing culinary scene.

The restaurant was created as a creative dining and entertainment destination, featuring changing menus, guest-chef experiences and a listening-room atmosphere. Its arrival reflects the continued evolution of Naples from a seasonal dining market into a more diverse year-round culinary destination.

Why New Businesses Matter to Naples Real Estate

New businesses do not automatically guarantee that nearby property values will rise. However, well-planned commercial growth can make an area more desirable by improving everyday convenience and expanding the amenities available to residents.

Potential benefits may include:

  • More nearby shopping and dining choices
  • Additional local employment opportunities
  • Reduced travel time for everyday services
  • Greater interest in surrounding neighborhoods
  • New infrastructure and roadway improvements
  • Increased commercial investment
  • A stronger year-round local economy

Buyers frequently consider proximity to grocery stores, restaurants, medical services, recreation and major roadways when comparing neighborhoods. Communities that provide convenient access to these amenities may attract a broader range of future buyers.

East Naples Continues to Attract Attention

Some of the most significant growth is occurring in and around the 34113 and 34114 ZIP codes.

This area includes established neighborhoods, golf communities, new construction, waterfront properties and master-planned developments. Its proximity to Marco Island, downtown Naples, U.S. 41 and Collier Boulevard makes it appealing to both full-time residents and seasonal homeowners.

The planned Costco could further strengthen the Collier Boulevard corridor by creating a major shopping destination for residents who currently travel to North Naples or other parts of Collier County for similar services.

North Naples Remains a Luxury Shopping Destination

The planned RH Naples gallery demonstrates continued confidence in the North Naples luxury market.

Waterside Shops already attracts residents and visitors seeking luxury fashion, jewelry, dining and specialty retail. Adding a large home-furnishing gallery and restaurant should broaden the center’s appeal and create a new destination for people furnishing or remodeling Naples-area homes.

This may be especially relevant to buyers considering properties in Pelican Bay, Park Shore, Pine Ridge, Vanderbilt Beach and surrounding North Naples communities.

Downtown Naples Welcomes Continued Investment

The Olde Naples Hotel is another example of substantial investment in downtown Naples.

Third Street South and Fifth Avenue South remain two of the area’s most recognized dining, shopping and entertainment districts. New hotels, restaurants and retail concepts can increase activity downtown while helping preserve Naples’ position as a premier Gulf Coast destination.

For downtown homeowners, these additions provide more amenities within walking or biking distance. For buyers, they reinforce the appeal of living close to Naples Beach, the Naples Pier area and the city’s historic commercial districts.

What This Growth Means for Buyers

Buyers should look beyond the home itself and consider what is planned for the surrounding area.

Questions to ask include:

  • Are new roads or traffic improvements planned?
  • What retail and dining options are nearby?
  • Are major commercial developments approved or only proposed?
  • How could future construction affect traffic and noise?
  • Will the development improve everyday convenience?
  • Could the area become more attractive to future buyers?

A knowledgeable local real estate professional can help buyers research these factors before making an offer.

What This Growth Means for Sellers

New businesses and amenities can give sellers additional lifestyle benefits to highlight when marketing a property.

For example, a home may become more attractive when buyers learn that it is located near:

  • A new grocery store
  • Popular restaurants
  • Luxury shopping
  • Healthcare facilities
  • Recreational destinations
  • Employment centers
  • Major transportation routes

Sellers should avoid promising that a proposed business will definitely open or that it will increase property values. Instead, marketing should accurately describe confirmed developments and explain the convenience they may provide.

Explore Naples and Marco Island Real Estate

Naples continues to evolve while maintaining the beaches, boating, golf, natural beauty and relaxed Gulf Coast lifestyle that make the area so desirable.

Whether you are interested in East Naples, North Naples, downtown Naples, Marco Island or one of Collier County’s many golf and resort communities, local knowledge matters.

The Fahey Team can help you compare neighborhoods, understand nearby development and find a property that fits your lifestyle and long-term goals.

Ready to discuss buying or selling in Southwest Florida? Contact The Fahey Team for personalized assistance.

Frequently Asked Questions

Is the new East Naples Costco open?

No. The proposed East Naples Costco is still a coming-soon development. An official public grand-opening date has not been announced.

Where is the new Costco expected to be located?

The project is planned near Collier Boulevard and Rattlesnake Hammock Road in East Naples.

When will RH Naples open?

Waterside Shops has announced that RH Naples is expected to open in late 2026. Construction and business-opening schedules can change.

Is the Olde Naples Hotel open?

Yes. Olde Naples Hotel opened in May 2026 in the Third Street South district.

Did a new Publix open in Naples?

Yes. The redeveloped Publix at Neapolitan Way Shopping Center opened in July 2026, replacing the former store at the same property.

Can new businesses increase nearby home values?

New businesses may improve convenience and increase interest in an area, but they do not guarantee higher property values. Home values are also affected by inventory, condition, location, insurance expenses, interest rates and overall market demand.