"New businesses coming to East Naples," "Costco South Naples," "Total Wine East Naples," "Shake Shack South Naples," and "Another Broken Egg Cafe"
South and East Naples continue to grow, and some exciting new businesses are coming along with that growth.
For residents along Collier Boulevard, U.S. 41 East, Rattlesnake Hammock Road and the 34113 and 34114 ZIP codes, these additions mean more shopping, dining and everyday conveniences closer to home.
From a second Costco to Total Wine & More, Shake Shack and Another Broken Egg Cafe, here's a look at some of the businesses generating buzz in South and East Naples.
🛒 A Second Costco Is Coming to Naples
One of the biggest developments is a second Costco Wholesale location coming to the South Naples area near the southeast corner of Collier Boulevard and Rattlesnake Hammock Road.
The new warehouse will provide a much more convenient Costco option for residents of South and East Naples who currently travel farther north to the existing Naples location.
For residents of communities such as Lely Resort, Treviso Bay, Hacienda Lakes, Isles of Collier Preserve, VeronaWalk, Winding Cypress and surrounding neighborhoods, the new Costco could make everyday shopping considerably more convenient.
The project is also another major sign of the continued commercial growth occurring along the Collier Boulevard corridor.
🍷 Total Wine & More Is Coming to East Naples
Wine, beer and spirits shoppers will soon have another convenient option.
Total Wine & More is coming to East Naples, adding another major national retailer to the growing U.S. 41 East area.
For residents of East and South Naples, the new location means they will no longer necessarily have to travel as far north for access to a Total Wine & More store.
The addition is another example of retailers recognizing the growing population and demand throughout East and South Naples.
🍔 Shake Shack Is Coming to South Naples
Burger fans also have something new to look forward to.
Shake Shack is coming to South Naples near Freedom Square and Restaurant Row along the Collier Boulevard and U.S. 41 East corridor.
The restaurant is expected to occupy the former Pollo Tropical location.
Shake Shack is known for its burgers, chicken sandwiches, crinkle-cut fries, shakes and frozen custard.
While Naples already has a Shake Shack at Mercato, this new location will make the restaurant considerably more convenient for people living in South and East Naples.
🍳 Another Broken Egg Cafe Is Coming to South Naples
Breakfast and brunch fans are getting another new option.
Another Broken Egg Cafe is returning to Naples with a new location near Freedom Square and Restaurant Row on Collier Boulevard.
The Southern-inspired breakfast, brunch and lunch restaurant is known for Eggs Benedict, omelets, pancakes, French toast and other brunch favorites.
The new restaurant is expected to open in late August 2026, although opening dates can change.
📍 Why Are So Many Businesses Coming to South & East Naples?
The answer largely comes down to growth.
Thousands of homes and condos are located throughout the Collier Boulevard and U.S. 41 East corridors, and additional residential development continues throughout this part of Collier County.
South and East Naples also provide convenient access to:
- Downtown Naples
- Marco Island
- I-75
- Naples beaches
- Shopping and dining
- Growing residential communities throughout eastern and southern Collier County
As more people call this area home, national retailers and restaurant operators are taking notice.
🏡 What Could This Mean for South & East Naples Real Estate?
New businesses don't automatically mean higher property values, but commercial growth can make an area more appealing.
When buyers are comparing communities, convenient access to shopping, restaurants, groceries and everyday services can be an important part of their decision.
For existing homeowners, the benefit is even simpler: more conveniences closer to home.
With Costco, Total Wine & More, Shake Shack, Another Broken Egg Cafe and other businesses arriving, South and East Naples continue to evolve into an increasingly complete shopping, dining and residential destination.
Frequently Asked Questions About New Businesses Coming to Naples
Is Costco coming to South Naples?
Yes. A second Naples-area Costco is coming near Collier Boulevard and Rattlesnake Hammock Road. The location should make Costco much more convenient for many South and East Naples residents.
Where will the new South Naples Costco be located?
The new Costco is being developed near the southeast corner of Collier Boulevard and Rattlesnake Hammock Road.
Is Total Wine & More coming to East Naples?
Yes. Total Wine & More is coming to East Naples, giving residents of East and South Naples another convenient shopping option without having to travel as far north.
Is Shake Shack coming to South Naples?
Yes. Shake Shack is coming to South Naples near Freedom Square and Restaurant Row, along the Collier Boulevard and U.S. 41 East corridor.
Is Another Broken Egg Cafe coming to South Naples?
Yes. Another Broken Egg Cafe is returning to Naples with a new location near Freedom Square and Restaurant Row on Collier Boulevard.
When will Another Broken Egg Cafe open in South Naples?
The restaurant has been targeted for an opening in late August 2026. As with any restaurant opening, construction and permitting could affect the final date.
What other new businesses are coming to South and East Naples?
Commercial development continues throughout the area. In addition to Costco, Total Wine & More, Shake Shack and Another Broken Egg Cafe, new restaurants, retailers and services continue to target the Collier Boulevard and U.S. 41 East corridors.
Why are businesses expanding into East and South Naples?
One major reason is residential growth. More homes and residents create additional demand for restaurants, grocery stores, shopping and services. The area's proximity to downtown Naples, Marco Island and I-75 also makes it an attractive location for businesses.
Will these new businesses increase South Naples home values?
There is no guarantee that an individual commercial development will increase property values. However, access to shopping, dining and services can make an area more convenient and potentially more attractive to prospective homebuyers.
What are some popular communities near the new development?
South and East Naples offer a wide variety of communities, including Lely Resort, Treviso Bay, Hacienda Lakes, Isles of Collier Preserve, VeronaWalk, Winding Cypress and many others.
If you're considering buying in this area, location relative to current and future commercial development is something worth considering when comparing communities.
Thinking About Buying or Selling in Naples or Marco Island?
South and East Naples are changing quickly, and knowing what's happening outside the gates of a community can be just as important as knowing what's happening inside.
Whether you're considering buying, selling or simply want to know what your property may be worth in today's market, The Fahey Team is here to help.
The Fahey Team
Naples & Marco Island Real Estate
🏡 Search Naples and Marco Island homes and learn more about Southwest Florida real estate at:
FaheyTeamNaples.com
The Fahey Team will continue updating this article as additional South and East Naples businesses are announced. Business locations, construction plans and anticipated opening dates are subject to change.