Home key, calculator and model home representing a Naples and Marco Island market update
Original market update image created for The Fahey Team.

Updated October 19, 2026: Buyers and sellers in Southwest Florida have a broad range of choices, but Naples and Marco Island remain distinct markets. This snapshot uses live MLS-fed listing data available through The Fahey Team's website on October 19, 2026. Figures can change throughout the day as properties are listed, updated or closed.

Naples and Marco Island market snapshot

The figures below cover active residential listings in the city fields for Naples and Marco Island. The search includes single-family homes, condos, high-rise residences, townhouses and manufactured homes. It excludes land, rentals, commercial properties and multifamily income properties.

Naples residential listings

  • 4,318 active listings as of October 19, 2026.
  • Average asking price: approximately $1,755,560.
  • Average living area: approximately 2,167 square feet.
  • Average asking price per square foot: approximately $590.
  • 531 residential listings were shown as closed within the prior month in the same MLS-fed search on October 19, 2026.

See current Naples homes for sale, including property details and the newest available listings.

Marco Island residential listings

  • 410 active listings as of October 19, 2026.
  • Average asking price: approximately $1,983,313.
  • Average living area: approximately 2,028 square feet.
  • Average asking price per square foot: approximately $812.
  • 49 residential listings were shown as closed within the prior month in the same MLS-fed search on October 19, 2026.

Explore current Marco Island homes and condos for sale, including waterfront and island property options.

What the October 2026 numbers mean

Marco Island's average asking price and average asking price per square foot were higher than Naples in this dated snapshot. That difference should not be treated as a direct measure of appreciation. The mix of homes for sale matters: waterfront location, boating access, Gulf views, property type, age, condition and community fees can all influence pricing.

Naples had more active residential listings in the search, reflecting a much larger and more varied geographic market. Naples inventory spans condos, golf communities, acreage properties, new construction and luxury coastal homes. Buyers should compare homes within a relevant price range and property type instead of relying only on a citywide average.

The closed-listing counts show that transactions continued in both markets during the prior month. They do not represent a monthly sales-rate forecast, and the average figures above are asking-price statistics, not final sale-price statistics.

Guidance for Naples and Marco Island buyers

  • Compare the right segment. A condo should be evaluated against similar buildings and fee structures, while a single-family home should be compared with properties offering similar location, condition and features.
  • Review ownership costs. Insurance, association fees, assessments, flood considerations and maintenance can materially affect the total cost of ownership.
  • Use current property information. Availability and status can change quickly. Confirm listing status and disclosures before making a decision.

Visit The Fahey Team's Naples and Marco Island home-buying guide to begin planning your search.

Guidance for sellers

  • Price within the correct competitive set. Citywide averages include many different property types and price tiers.
  • Account for condition and updates. Buyers compare both the purchase price and the work a property may need after closing.
  • Watch new competition. A fresh listing or price adjustment can change how buyers view nearby homes.

Homeowners considering a move can review The Fahey Team's Naples and Marco Island home-selling services and request a property-specific pricing discussion.

Frequently asked questions

Is Naples or Marco Island more expensive in October 2026?

In the MLS-fed active-listing snapshot taken October 19, 2026, Marco Island had a higher average asking price and average asking price per square foot. These are asking-price averages for the homes available that day, not median sale prices or proof that every Marco Island property costs more than a comparable Naples property.

Does the active-listing count equal total market inventory?

No. This post uses a defined residential search that excludes land, rentals, commercial properties and multifamily income properties. Listing counts also change as the MLS feed updates.

How often should buyers and sellers check the market?

Anyone preparing to buy or sell should review a current, property-specific search. Broad market numbers are useful context, but neighborhood, building, property type, condition and price range usually provide the more meaningful comparison.

Get a current local market review

For a focused review of listings, recent comparable activity and your next steps, contact The Fahey Team or call 239-595-9093. We serve buyers and sellers throughout Naples, Marco Island and surrounding Southwest Florida communities.

Data note: Statistics were retrieved October 19, 2026, from the live MLS-fed property search on FaheyTeamNaples.com. Active averages are based on asking prices, not sold prices. Closed counts reflect records marked closed within the prior month under the stated residential filters. Data is deemed reliable but is not guaranteed and may change.